How does Andra Sfetcu Consulting use Findably?

As agency infrastructure, not as an autopilot. Andra sets up a dedicated Findably workspace for each content client, reviews and approves the AI-generated keyword suggestions (search volume, CPC, difficulty, intent), generates articles through the pipeline, then pulls drafts into WordPress for a final editorial review before publishing on her own schedule. Findably handles research, drafting, and SEO + GEO optimization; Andra adds the final editorial layer her clients are paying for.

How many clients does she run on Findably?

Four content clients today, out of seven total who need content as part of their SEO retainer. She plans to expand to the full seven and make the content service a standard offering for new clients. Each client lives in its own dedicated workspace with its own $150/month Findably subscription — which she fully covers by bundling a +$150/month content add-on into the client's retainer.

How much extra revenue does Findably create for the agency?

Andra charges each client an additional $150/month on top of her existing retainer for the content service, which exactly matches Findably's per-workspace cost of $150/month. That means her Findably spend is fully covered — content production becomes a zero-out-of-pocket service. The real ROI isn't cash margin on the tool; it's time. The hours she'd otherwise spend writing go straight into sales, where she's closing new clients she couldn't have taken on before. Agencies that want direct cash margin on the tool itself can simply price the content add-on higher than $150/month.

How much time does it save compared to writing content from scratch?

A dramatic change: from roughly 2–3 hours per article (research, writing, optimization, formatting) down to 20–30 minutes per article (review, light editing, image swaps, publish). The freed-up hours went straight into sales — she's actively closing new deals because she has capacity to take on more clients without hiring writers.

Why doesn't she auto-publish?

Because her clients are paying for her editorial judgment. Findably delivers research, drafting, SEO, and GEO optimization — the 80% that's time-consuming but repeatable. Andra adds the 20% that requires taste, client knowledge, and brand alignment: header tweaks, better images, formatting, occasional restructuring. Using Findably as a production engine instead of an autopilot is exactly how a quality-first agency should operate.

Can any agency replicate this model?

Yes. Spin up one Findably workspace per client at $150/month each, then bundle a +$150/month content add-on into the client's retainer to fully cover the tool cost. Net cash impact: zero out of pocket. Net time impact: roughly 2 hours of writing per article collapses to 20–30 minutes of editorial review, so every content client frees 8–16 hours per month for sales and strategic work. Agencies that want direct cash margin on the tool can simply price the add-on above $150 — many agencies already charge $250–400/month for content.

Case Study · For Agencies · Andra Sfetcu Consulting

How an SEO agency turned Findably into hours back and closed more deals.

30 clients. 7 need content. 4 already running on Findably. And she's charging her clients $150/mo extra for it.

Content clients on Findably: 4 of 7
Added revenue per client: +$150/mo
Time per article: ~20–30 min
Findably cost to agency: $0 net

Who they are

Andra Sfetcu Consulting is an SEO and content strategy agency that manages around 30 clients. The agency specializes in SEO audits, content strategy, blog optimization, and web presence for professional services firms, creatives, healthcare brands, and others.

Andra runs her clients' websites on WordPress and has deep hands-on experience with content workflows. She's not a "set it and forget it" type. She reviews everything before it goes live.

Out of her 30 clients, about 7 need regular content generation as part of their SEO strategy. That content was either produced manually (by Andra or a writer she managed) or simply wasn't getting done fast enough because there weren't enough hours in the day.

Agency	Andra Sfetcu Consulting
Services	SEO audits, content strategy, blog optimization, web presence
Client verticals	Professional services, creatives, healthcare, and more
Client count	~30 total
Content clients	7 (4 currently on Findably)
Primary CMS	WordPress
Editorial style	Hands-on — reviews every article before it goes live

The problem

Content is the agency bottleneck.

Every agency owner with content clients knows this one.

You know your client needs blog posts to rank. You know the keywords. You know what the articles should cover. But actually producing 4 to 8 quality articles per client per month, researched, written, optimized, formatted, and published, takes hours.

Multiply that by 7 clients and you're either hiring writers (which eats your margin), doing it yourself (which eats your time), or falling behind on the content calendar (which makes the client wonder what they're paying for).

Andra was stuck in this loop. The content work was necessary but slow, and every hour spent writing was an hour not spent on higher-value work, like closing new clients or doing the strategic SEO work she actually loves.

How she uses Findably

Not the way most people expect.

Andra doesn't auto-publish. Her workflow uses Findably as a production engine for the parts that are time-consuming and repeatable, then layers her own editorial judgment on top.

1
Workspace per client
Andra sets up a dedicated Findably workspace for each content client with their business profile, audience, and competitors. Each workspace is fully isolated, with its own brand voice and keyword strategy.
2
Keyword review with full metrics
Findably generates keyword suggestions with search volume, CPC, keyword difficulty, and intent in a single view. Andra approves the ones that fit the client's strategy without bouncing between SEO tools to cross-reference.
3
Generate articles
She clicks "Generate Articles" and lets the 10-stage pipeline produce the content: research, SEO checklist, outline, drafting, humanization, editing, GEO optimization, internal linking, compliance, and meta.
4
Review in WordPress, then publish
Instead of auto-publishing, Andra pulls the articles into WordPress and reviews them herself: tweaking header tags, swapping images, adjusting formatting, occasionally rearranging a section. She publishes on her schedule, keeping full editorial control.

This is exactly how agencies should use the tool. The AI does the 80% that's time-consuming but repeatable. The human does the 20% that requires judgment, taste, and client knowledge.

The business impact

Two things changed her business.

Time back for sales

The hours she used to spend producing content from scratch are now spent reviewing and lightly editing AI-generated drafts. Per article, that's roughly 20 to 30 minutes instead of 2 to 3 hours. The freed-up time went straight into sales. She's actively closing new deals because she has capacity to take on more clients without hiring.

A zero-cost content service

Each content client gets their own Findably workspace at $150/month. Andra bundles a +$150/month content add-on into every new retainer, which exactly covers the workspace cost. Net cash impact to the agency: zero out of pocket. Content production goes from a margin-eating cost center to a fully self-funded service. And if she ever wants direct cash margin on the tool, she can simply price the add-on above $150.

The agency math

Findably cost per client workspace	−$150 / month
Content add-on upsell per client	+$150 / month
Net cash impact per client	$0 out of pocket
Writing time saved per article	~2 hours
Hours freed at 4 clients (~6 articles each)	~48 hours / month
Hours freed at 7 clients	~84 hours / month

What she said

Feedback that matters more than a ranking chart

Andra hasn't shared specific client metrics yet (impressions, clicks, rankings). That data is still building. But the feedback she has shared is arguably more valuable.

The keyword research quality saves her time on strategy

Having search volume, CPC, keyword difficulty, and intent in one place means she doesn't need to bounce between Findably and other SEO tools to validate keyword choices. That saves time on the strategy side, not just the production side.

She trusts the output — and values being able to review it

She uses Findably's output with real clients, but she reviews and edits before publishing. That's not a criticism of the content quality. It's how a professional agency should operate. Her clients are paying for her judgment, and Findably gives her more time to exercise it.

Why this case study matters

Findably as agency infrastructure

The other three case studies prove that Findably generates real organic growth: Farías Process on an established domain, Findably itself on a brand-new SaaS site, and Nova Realty Cocoyoc for a non-technical small-business owner.

This one proves something different: Findably works as agency infrastructure.

Andra isn't using Findably to grow her own website. She's using it to deliver a service to her clients with less effort than doing it manually, and with the tool cost fully covered by the client upsell. Each client gets a dedicated workspace with their own brand voice, keyword strategy, and audit trail. The +$150/month add-on exactly cancels out the $150/month workspace cost. Zero out of pocket, hours of writing time back, and room to scale the roster.

For agency owners reading this, the math is worth sitting with

Each content client lives in its own $150/month Findably workspace.
Bundle a +$150/month content add-on into the retainer, and the tool cost is fully covered. Zero out of pocket.
Each content client saves roughly 2 hours per article of research and writing. Reviewing takes 20 to 30 minutes.
With 5 to 10 content clients, you reclaim 40 to 150 hours a month for sales, strategy, and closing new retainers.
Want direct cash margin on the tool itself? Price the content add-on above $150/month. Many agencies charge $250 to $400.

It's not a profit engine on the tool cost. It's a time engine. And time is what agencies actually run out of.

What's next

From four content clients to a standard offering

Andra is expanding from 4 to 7 content clients on Findably and plans to make the content generation service a standard offering for new clients. As client-side SEO data matures (impressions, clicks, rankings), those results will become additional proof points she can show prospects when selling the service.

The bigger picture: Andra represents exactly the kind of agency owner Findably is built for. Someone who understands SEO deeply, values content quality, and wants to maintain editorial control, but needs to produce more content than her hours allow.

Findably doesn't replace her expertise. It multiplies it.

Frequently asked questions

How does Andra Sfetcu Consulting use Findably?: As agency infrastructure, not as an autopilot. Andra sets up a dedicated Findably workspace for each content client, reviews and approves the AI-generated keyword suggestions (search volume, CPC, difficulty, intent), generates articles through the pipeline, then pulls drafts into WordPress for a final editorial review before publishing on her own schedule. Findably handles research, drafting, and SEO + GEO optimization; Andra adds the final editorial layer her clients are paying for.
How many clients does she run on Findably?: Four content clients today, out of seven total who need content as part of their SEO retainer. She plans to expand to the full seven and make the content service a standard offering for new clients. Each client lives in its own dedicated workspace with its own $150/month Findably subscription — which she fully covers by bundling a +$150/month content add-on into the client's retainer.
How much extra revenue does Findably create for the agency?: Andra charges each client an additional $150/month on top of her existing retainer for the content service, which exactly matches Findably's per-workspace cost of $150/month. That means her Findably spend is fully covered — content production becomes a zero-out-of-pocket service. The real ROI isn't cash margin on the tool; it's time. The hours she'd otherwise spend writing go straight into sales, where she's closing new clients she couldn't have taken on before. Agencies that want direct cash margin on the tool itself can simply price the content add-on higher than $150/month.
How much time does it save compared to writing content from scratch?: A dramatic change: from roughly 2–3 hours per article (research, writing, optimization, formatting) down to 20–30 minutes per article (review, light editing, image swaps, publish). The freed-up hours went straight into sales — she's actively closing new deals because she has capacity to take on more clients without hiring writers.
Why doesn't she auto-publish?: Because her clients are paying for her editorial judgment. Findably delivers research, drafting, SEO, and GEO optimization — the 80% that's time-consuming but repeatable. Andra adds the 20% that requires taste, client knowledge, and brand alignment: header tweaks, better images, formatting, occasional restructuring. Using Findably as a production engine instead of an autopilot is exactly how a quality-first agency should operate.
Can any agency replicate this model?: Yes. Spin up one Findably workspace per client at $150/month each, then bundle a +$150/month content add-on into the client's retainer to fully cover the tool cost. Net cash impact: zero out of pocket. Net time impact: roughly 2 hours of writing per article collapses to 20–30 minutes of editorial review, so every content client frees 8–16 hours per month for sales and strategic work. Agencies that want direct cash margin on the tool can simply price the add-on above $150 — many agencies already charge $250–400/month for content.

For agencies

Turn content delivery into hours back.

One Findably workspace per client at $150/month. Bundle a +$150/month add-on into the retainer and the tool cost is fully covered. Keyword research, drafting, SEO + GEO optimization, and publishing handled — you keep the editorial control, the client relationship, and the hours you used to spend writing. Free trial, 30 articles, no credit card.

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