Case Study · Farías Process
How a 70-year-old print company went from page 2 to page 1 of Google in 90 days.
Farías Process had never published a blog post. They were spending $1,400/month on Google Ads with mostly bounced clicks. Then they connected Findably — and 90 days later they were recording their best organic traffic days ever.
- Avg. Google position
- 12.5 → 8.3
- Daily organic clicks
- ~3x
- Clicks in 90 days
- 219
- Setup time
- < 1 hour
page 2 → page 1 in 90 days
under 1/day → 2.5/day (best day: 16)
46% of the year's total
zero ongoing manual work
The company
Farías Process is a large-format digital printing company based in Mexico City. They wrap commercial fleet trucks for enterprise B2B clients and print high-definition photography for consumers. Founded in 1956, they've built seventy years of reputation, almost entirely through word-of-mouth referrals.
| Company | Farías Process |
|---|---|
| Industry | Large-format digital printing (vehicle wraps, HD photography) |
| Location | Mexico City, Mexico |
| In business since | ~1956 (70 years) |
| Online since | Late 1990s (strong domain authority) |
| CMS | Wix |
| Clients | Large B2B enterprise (fleet wraps) and B2C (photography) |
The problem
A trusted brand invisible in organic search
Before Findably, Farías Process had zero blog content. Their entire online strategy relied on a Google Ads campaign managed by a small agency, costing approximately $1,400 USD per month.
The results from paid ads were poor. Most clicks bounced, and the inquiries they received were largely from people asking for services unrelated to their actual business. The ads generated traffic, but not the right kind.
Most of their real sales came through word-of-mouth referrals. That's typical in Mexico's B2B landscape, where business relationships are built on trust. Their online presence wasn't contributing meaningfully to revenue.
The core issue: a 70-year-old company with a trusted brand and a strong domain was invisible in organic search. They were paying $1,400/month for ad clicks that mostly bounced, while their domain's built-in authority sat completely unused.
The setup
From zero to 40 articles in under an hour of work
Findably reached out to Farías Process to propose complementing their existing ad strategy with organic content. The goal was simple: get them higher in Google search results without additional ad spend. Because their site ran on Wix (one of Findably's supported CMS integrations), the technical connection was straightforward.
- 1
Business profile setup
Farías Process entered their business details, target audience, and competitors. Findably analyzed the business and proposed 30 relevant keywords within minutes.
- 2
Blog creation on Wix
Findably helped them set up a blog section on their existing Wix site. Until then, they had never published a single post.
- 3
Content generation
They approved the suggested keywords and clicked "Generate Articles." From there, the platform researched, wrote, optimized, and published articles on its own schedule.
- 4
Total time invested: under one hour
After the initial setup, no ongoing manual work was required. Over the first six weeks, Findably published approximately 40 SEO and GEO optimized articles with metadata, images, and internal linking.
The results
From page 2 to page 1 of Google in 90 days
| Metric | Before Findably | After 90 days |
|---|---|---|
| Avg. Google position | 12.5 (page 2) | 8.3 (page 1) |
| Daily clicks (avg) | under 1 | ~2.5 (best day: 16) |
| Daily impressions (avg) | ~34 | ~70 (peaks near 170) |
| Click-through rate | 3.1% | 3.5% |
| Blog content | 0 articles | 40 articles |
| Monthly spend | $1,400 (Google Ads) | $150 (Findably) |
| Traffic quality | Mostly bounced clicks | Real search intent |
The first 30 days delivered a 65% jump in organic impressions. But the real story showed up in month three. In the 90 days after their first articles went live, Farías Process earned 219 organic clicks — 46% of their entire trailing-12-month total, in a quarter of the time. The 9 months before Findably averaged under 1 click per day; the last 90 days averaged ~2.5, and the most recent weeks regularly hit 7 to 16.
Average position tells the same story from another angle: 12.5 over the trailing year (page 2 of Google, where almost nobody clicks) versus 8.3 over the last 90 days — page 1. Click-through rate rose alongside it, from 3.1% to 3.5%, which means the content isn't just ranking more, it's matching what searchers actually want.
The cost comparison speaks for itself. Farías Process was spending $1,400/month on Google Ads that generated mostly bounced traffic. Findably costs $150/month and produced organic traffic that's growing, compounding, and driven by real search intent. That's an 89% cost reduction for higher-quality traffic.
Why it worked
Three signals Google acted on immediately
Strong domain authority, never used
Their domain had been active since the late 1990s with decades of accumulated trust signals. Without blog content, that authority sat dormant. Once Findably's content went live, it rode on top of that existing credibility, and Google indexed and ranked the articles faster than it would for a brand-new domain.
Low-competition, high-intent keywords
Large-format printing and vehicle wraps are niche industries. The keywords Findably identified had real search volume but relatively low competition, meaning well-optimized content could rank quickly.
Zero to something is the fastest growth phase
Going from 0 blog posts to 40 in six weeks sent strong freshness and topical authority signals to Google's algorithms, which reward consistent publishing velocity.
90 days later
The curve is still pointing up
We first published this case study after 30 days, when the headline was a 65% jump in impressions. Ninety days in, the compounding effect organic content is known for is visible in the raw Search Console data: the best click days arrived in weeks 10 through 13, not week 4. Articles don't peak when they're published — they climb as Google builds confidence in them, which is exactly the opposite of paid ads, where traffic stops the moment you stop paying.
Farías Process is continuing with Findably. With their content now sitting on page 1 for their core topics, the next milestone is GEO: ChatGPT, Gemini, and Perplexity citing their articles when users ask about large-format printing, vehicle wraps, or fleet graphics in Mexico.
Their feedback so far: happy with the SEO growth, surprised by how little ongoing effort is needed. After the initial setup, the system runs itself.
Frequently asked questions
- What is the Farías Process case study about?
- Farías Process is a 70-year-old Mexico City large-format digital printing company that specializes in vehicle wraps for commercial fleet trucks and high-definition photography printing. Before Findably they had no blog content and relied on a $1,400/month Google Ads campaign. After 90 days with Findably, their average Google position improved from 12.5 (page 2) to 8.3 (page 1), daily organic clicks nearly tripled, and they recorded their best organic traffic days ever — up to 16 clicks and roughly 170 impressions in a single day.
- What results did Farías Process see in the first 90 days?
- In the 90 days after their first articles went live (March–June 2026), Farías Process earned 219 organic clicks — 46% of their entire trailing-12-month total in just a quarter of the time. Average position moved from 12.5 to 8.3 (page 2 to page 1 of Google), CTR rose from 3.1% to 3.5%, and daily impressions roughly doubled from ~34 to ~70, with peaks near 170.
- How much did Findably cost Farías Process vs their previous Google Ads?
- Farías Process was spending roughly $1,400 USD per month on Google Ads that produced mostly bounced clicks. Findably costs $150/month for 30 articles — an 89% cost reduction — and delivers compounding organic traffic driven by real search intent instead of paid impressions.
- How long did it take to set up Findably for Farías Process?
- Under one hour of total manual work. The team entered their business profile, approved 30 suggested keywords, and connected their existing Wix site. Findably created their blog section, then researched, wrote, optimized, and published articles automatically.
- How many articles did Findably publish for Farías Process?
- Approximately 40 SEO and GEO-optimized articles in under six weeks, each with generated metadata, featured images, and internal linking — published directly to their Wix blog with no ongoing manual work after the initial setup.
- Why did organic search grow so quickly for Farías Process?
- Three reasons: (1) their domain has been active since the late 1990s and carried decades of accumulated authority that had never been used by blog content; (2) large-format printing and vehicle wraps are niche industries where well-optimized content can rank quickly against low competition; (3) going from zero blog posts to 40 in six weeks sent strong freshness and topical authority signals to Google. The growth then compounded: month one delivered +65% impressions, but the biggest click gains arrived in month three as articles matured and climbed onto page 1.
Your turn
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