Case Study · Nova Realty Cocoyoc
A brand-new real estate business got its first leads from Google in under a month. The website was also a month old.
New business. New website. No tech experience. 30 articles. Real inquiries by week one.
- Impressions
- 0 → 83
- Organic clicks
- 0 → 13
- Impression trend
- +590.7%
- First inbound leads
- Week 1
peaks of 12–14/day
in the first month
accelerating
via Google search
Who they are
Nova Realty is a real estate company in Cocoyoc, Morelos. It's a small town about an hour south of Mexico City known for its weekend homes and vacation properties. Both the business and the website are about one month old. Before Findably, they had no online presence whatsoever. No website, no blog, no Google My Business, nothing.
The owners are not tech people. They're real estate people who know how to sell properties but had never dealt with SEO, content marketing, or anything related to growing a website.
| Company | Nova Realty Cocoyoc |
|---|---|
| Website | novarealtycocoyoc.com |
| Industry | Real estate (vacation and weekend homes) |
| Location | Cocoyoc, Morelos, Mexico |
| Business age at launch | ~1 month |
| Website age at launch | ~1 month (brand-new domain) |
| Prior online presence | None (no site, blog, or Google My Business) |
| Owner tech experience | Non-technical — real estate operators |
The starting point
Everything was new.
The domain was new. The website was new. The business itself was new. There was no existing authority, no backlinks, no indexed pages, not even brand recognition in Google. If you searched for them, nothing came up because there was nothing to find.
For most new businesses, especially in competitive industries like real estate, building an online presence takes months of work: setting up a site, figuring out what to write about, hiring someone to produce content, waiting for Google to notice.
Nova Realty didn't have that kind of time. A new real estate operation needs to start generating leads from day one. That's how it survives.
What they did
Set it up. Went back to selling real estate.
They set up a workspace on Findably, entered their business details (real estate in Cocoyoc, targeting buyers looking for vacation homes and weekend properties in Morelos), and let the platform suggest keywords.
Then they hit "Generate Articles." 30 articles, all published automatically to their website with images, metadata, and internal linking.
That was pretty much it. The owners didn't write anything themselves. They didn't hire a content agency. They didn't spend hours learning about SEO. They set it up and went back to doing what they actually know how to do: selling real estate.
What happened
Real leads by week one
Within the first week, something they weren't expecting: they started getting messages. Not a flood, a few. But for a business that had been open for less than a month, with a website that was equally new, getting any inbound inquiries from Google that quickly was, in the owner's words, "insane."
| Metric | Before | After 30 days |
|---|---|---|
| Impressions | 0 | 83 (peaks of 12–14/day) |
| Organic clicks | 0 | 13 |
| Impression trend | — | +590.7% and accelerating |
| Articles published | 0 | 30 |
| Inbound inquiries | 0 | Arriving since week one |
| Online presence | None | Indexed, ranking, generating leads |
The chart tells the story better than the numbers do. The first two weeks are sparse, a few impressions here and there as Google starts indexing the content. Then around the beginning of April, it picks up. By mid-April, the peaks are consistent and the trend is clearly accelerating.
What the owner said
"We've had a few messages arriving since week one, which is insane considering we just started operating. We're very happy since we're not tech savvy at all and having our new website and content being uploaded to it without us having to focus on that takes a lot of unnecessary work away, allowing us to focus on selling."
Why this one matters
Each of our case studies proves something different.
Farías Process proved that Findably works on old, established domains that have never done content. Findably's own case study proved it works from zero on a brand-new SaaS site.
Nova Realty proves something else entirely: it works for people who aren't tech people. The owners didn't know what SEO meant. They didn't care about impressions or trend lines. They cared about one thing. Do people find us when they search for properties in Cocoyoc? After 30 days and zero technical effort on their part, the answer was yes.
That's the version of this product that matters most for small business owners. Not the dashboard. Not the GEO scores. Not the pipeline stages. Just: "set it up, go back to running your business, and people start finding you online."
What's next
Selling properties. Findably handles the rest.
Nova Realty is continuing with Findably. The organic growth is accelerating, and as more of their 30 articles get indexed and start climbing in rankings, the daily impression count should keep growing.
They're also watching for AI search citations. When someone asks ChatGPT or Perplexity about real estate in Cocoyoc or vacation homes in Morelos, Nova Realty wants to be the answer.
For now, they're focused on what they always wanted to focus on: selling properties. Findably handles the rest.
Frequently asked questions
- What is the Nova Realty Cocoyoc case study about?
- Nova Realty is a brand-new real estate business in Cocoyoc, Morelos, Mexico — a small town about an hour south of Mexico City known for vacation and weekend homes. Both the business and the website were about one month old when they started with Findably. With 30 AI-generated articles published automatically to their new site, they went from zero online presence to 83 impressions, 13 clicks, a +590.7% impression trend, and real inbound inquiries from potential buyers within the first week.
- How quickly did Nova Realty start receiving leads?
- Within the first week of publishing. The owners started receiving direct messages from potential buyers who found them through Google — not a flood, but consistent inquiries — despite having been in business for less than a month and operating on a website of the same age.
- Did the owners have any technical or SEO experience?
- No. The owners are real estate people, not tech people. They had never dealt with SEO, content marketing, or growing a website. They set up their Findably workspace, entered their business details, approved the suggested keywords, and let the platform generate and publish 30 articles automatically.
- How many articles did Nova Realty publish?
- 30 articles in the first month, all generated, optimized, and published by Findably automatically. The articles were tuned to their target audience: buyers looking for vacation homes and weekend properties in Cocoyoc and the broader Morelos region.
- What does the +590.7% impression trend actually mean?
- It's the real impression-growth trend reported in Google Search Console for Nova Realty's first full month after publishing. Because the domain started from zero, the percentage is dramatic, but the absolute numbers back it up: 83 impressions and 13 clicks in the first month, with a clearly accelerating chart — sparse in the first two weeks as Google began indexing content, then climbing to consistent peaks of 12–14 impressions per day by mid-month.
- Why is this case study meaningful for small business owners?
- Because it proves Findably works for non-technical operators. The owners didn't know what SEO meant, didn't hire an agency, and didn't spend hours learning about content marketing. They set it up, went back to selling real estate, and inbound leads from Google started arriving within a week.
Your turn
Stop thinking about SEO. Start getting found.
30 publication-ready articles a month, GEO-optimized for ChatGPT, Gemini, and Perplexity, published automatically to WordPress, Ghost, or Wix. $150/month. 30-article free trial, no credit card.