Case Study · Findably (Ourselves)
We used Findably to grow Findably. Here's what happened after 5 weeks starting from nothing.
New domain, no backlinks, no content, no audience. 15 articles and a lot of curiosity.
- Impressions
- 0 → 61
- Organic clicks
- 0 → 5
- Impression trend
- +771.4%
- Articles published
- 15
in 5 weeks
first real visitors
and climbing
half our normal monthly volume
Who we are
Findably. We're the company behind the product. One founder, based in Mexico City, about 3 months old at the time of writing. We built a content platform that automates SEO and GEO articles, and before asking anyone else to pay for it, we figured we should try it on ourselves first.
The starting point
We had nothing. Literally nothing.
Brand-new domain, no history, no backlinks, no indexed pages, no social media following driving traffic. Google didn't know we existed.
Most new websites stay invisible for 3 to 6 months. Google takes its time trusting new domains. So the bar wasn't "get a thousand visitors." It was "can we even get Google to notice us?"
What we did
Exactly what we tell our customers to do. No shortcuts.
We set up a workspace, reviewed the keywords Findably suggested, approved 15 of them, and hit "Generate Articles." The whole thing took about 30 minutes. After that, the platform did its thing: research, writing, optimization, publishing. We connected Google Search Console and waited.
15 articles in the first month. That's actually half the normal output (we do 30/month for most accounts). We wanted to see if a smaller batch could still move the needle.
What happened
After 5 weeks
| Metric | Before | After 5 weeks |
|---|---|---|
| Organic impressions | 0 | 61 (trending up fast) |
| Organic clicks | 0 | 5 (+400%) |
| Articles indexed | 0 | 15 |
| Ranking keywords | 0 | Including "custom AI app development costs" |
| Google's awareness of us | Nonexistent | Indexed + showing in results |
We also started ranking for "custom AI app development costs" — a real query that real people search for. Not a vanity keyword. Not our brand name. An actual search term with commercial intent.
Honest context on the numbers
These are small numbers. We know.
A couple of impressions a day isn't going to change anyone's business.
But here's the thing: this domain didn't exist 3 months ago. No authority, no history, no head start. And with just 15 articles (half our normal volume), Google is already indexing us, showing us in results, and sending us clicks.
For reference, most brand-new sites see essentially nothing from organic search for the first 3 to 6 months. We're already past that in 5 weeks.
The other piece worth mentioning: the trend line is going up. Not flat, not random. Consistently up. Each article that gets indexed adds a little more surface area in Google's results, and it compounds. Week 1 looked like nothing. Week 5 looks like something. Week 12 should look noticeably different.
Why we're publishing this now (not later)
No cherry-picking. No asterisks.
We could have waited 6 months until the numbers were 10x bigger. That would make a prettier case study.
But we'd rather show you exactly what the first 5 weeks look like from zero. No cherry-picking. No "after 12 months of optimization" asterisks. Just the raw, honest timeline of what happens when you point Findably at a brand-new domain and let it run.
If this is what it does with nothing to work with, imagine what it does on a site that's been around for years and already has some authority built up. That's what our Farías Process case study covers: a 70-year-old domain that saw +65% impressions in 28 days.
What we're watching for next
The milestones we're tracking
We're keeping this experiment running and we'll update the numbers as they grow.
First time an AI engine (ChatGPT, Gemini, or Perplexity) cites Findably in a response
Hitting 100 impressions/day
Ranking for 10+ keywords
First customer signup that came from a blog article
We'll share all of it. The good stuff and the stuff that doesn't work. That's the whole point.
Frequently asked questions
- What are the 5-week results from using Findably on findably.app?
- Starting from a brand-new domain with zero history, zero backlinks, and zero indexed pages, Findably went from 0 to 61 organic impressions and 0 to 5 clicks in 5 weeks with 15 published articles. Impressions are trending up +771.4% and clicks +400%, and the site is ranking for commercial-intent queries like "custom AI app development costs."
- Why are the numbers so small?
- Because this is a brand-new domain, only about 3 months old, with no backlinks, no history, and no head start. Most brand-new sites see essentially nothing from organic search for the first 3 to 6 months. Findably's own site got past that threshold in 5 weeks with only 15 articles, which is half our normal 30-article monthly volume.
- How many articles did Findably publish on its own site?
- 15 articles in the first month. That's deliberately half the normal Findably monthly output of 30 articles. We wanted to see whether a smaller batch could still move the needle on a brand-new domain. It did.
- How long did the setup take?
- About 30 minutes. We created a workspace, reviewed the keywords Findably suggested, approved 15 of them, and hit "Generate Articles." The platform did the research, writing, optimization, and publishing from there. We also connected Google Search Console and waited.
- How does this compare to an established domain using Findably?
- The Farías Process case study covers the other end of the spectrum: a 70-year-old domain with decades of built-up authority that saw +65% organic impressions in 28 days. New domains take longer to build authority but compound over time; established domains get near-immediate lift from existing trust signals. Both respond well to consistent publishing velocity.
- Will Findably update this case study over time?
- Yes. We're keeping the experiment running and will update the numbers as they grow. We're tracking four specific milestones: first AI-engine citation (ChatGPT, Gemini, or Perplexity), 100 impressions/day, ranking for 10+ keywords, and the first customer signup that traces back to a blog article.
Your turn
Want to run the same experiment?
30 publication-ready articles a month, GEO-optimized for ChatGPT, Gemini, and Perplexity, published automatically to WordPress, Ghost, or Wix. $150/month. 30-article free trial, no credit card.